- +91 85309 22333
- [email protected]
No business enterprise, big or small, can survive and thrive for a long time without effective lead generation in India. Many organizations have experienced this harsh reality at a heavy cost that no matter how many contracts they have under their belts, there comes a time when the pipeline starts to dry up and they need new leads to keep moving forward in the same vain. If there is no possibility to keep the enterprise running, all the intelligence, carefully crafted strategies and plans may still fail to deliver. Global Associates, with its industry-leading B2B lead generation services, puts your business on the right track with the right approach to custom B2B lead generation, so that you can get the most out of your business.
A Market Qualified Lead (MQL) is a lead that has shown interest in your product or service and meets certain criteria that suggest they are a good fit for your company. Unlike Marketing Qualified Leads (MQLs), who have demonstrated initial interest or engagement, MQLs are further along in the buyer’s journey and exhibit more specific signals of potential readiness for a sales conversation
BANT stands for Budget, Authority, Need, and Timing. It is a framework used to qualify leads based on these four criteria. BANT helps sales and marketing teams determine whether a lead is a good fit for their product or service and if they are likely to make a purchase in the near term.
In this model, we disseminate your asset to the decision-makers responsible for selecting a new solution within the account as per specifications by tele-verifying the consent for receiving the asset and confirming the authority in the decision-making process and acceptance for receiving a call back from a sales representative.
A Sales Qualified Lead (SQL) is a lead that has been deemed ready for direct sales engagement. Unlike earlier stages of leads, SQLs have progressed through initial marketing activities and meet specific criteria indicating they are likely to make a purchase in the near future.
Appointment generation refers to the process of scheduling meetings or calls with potential clients or prospects to discuss business opportunities. In a B2B context, this often involves setting up appointments for sales presentations, product demos, or consultations.
In this model, we use one of your assets (Whitepaper, eBook, Infographic, etc.) and syndicate them among the right target audience essentially executed to generate net new opt-ins and the branding purposes.
Verification Data verification is a process in which different type of data is checked for accuracy and inconsistencies after data migration is done.