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Account Profiling is the systematic process to identify and prioritize the companies in your Vystro Solutions campaign that are most likely to make a purchase. Using the aggregated activity of your individual subscribers, we are able to calculate a score for the account as a whole that indicates their sales readiness.
Account scores aggregate the activity of individuals with the same domain into a single domain level score between zero to 100. The higher the score, the greater likelihood of purchase. Account activity is measured across four key categories: campaign engagements, leads, sales history, and intent signals. Each category contributes to the overall score differently with a higher emphasis towards potential sales generating activities, like leads and intent signals.